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Keywords: Pricing approaches
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1850–1865.
Published: 13 September 2019
...-plus formulas represent the pricing approach or essence. Design/methodology/approach This study aims to address the factors that explain price setting whereby the cost-plus formula is not just the pricing approach but also the pricing essence. This examination is grounded in a survey conducted...
