...). A second question asked them to rate their degree of involvement in the pricing process of their firm (1=minimally involved; 5=extensively involved; mean rating=3.61; SD=0.67). The above mean rating values are a strong indication of key informants' competence. Pricing Pricing policy Industrial...

.... 192). Pricing Pricing policy Services marketing This dearth of empirical analysis might be partially attributed to the fact that the complexity that characterizes pricing decisions forces many companies to apply simplified cost‐based formulas when levying prices (Shipley and Jobber, 2001...

... representative of the sampling frame (details available from the authors on request). Product launch Pricing policy Distribution management Inventory management An executive summary for managers and executive readers can be found at the end of this article. The best firms at new product...