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Keywords: Probability
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Journal Articles
Journal of Business & Industrial Marketing (1991) 6 (1-2): 5–13.
Published: 01 January 1991
...Charles J. Shelley Sets out the simple structure of a decision dilemma. Shows how to evaluate the possible scenarios that could be encountered. Discusses the role of probability and shows how to combine probability and economic consequences into a simple comparison between risky and conservative...
