Keywords: Process based
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2545–2560.
Published: 19 April 2023
...–customer capability matches by conducting in-depth interviews with 34 matched informants and retrieving suppliers’ archival data (project documents and success stories). Findings The authors identified 20 capability matching sets (21 supplier and 23 customer capabilities) and developed a process-based...

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