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Keywords: Process feedback
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1641–1653.
Published: 13 September 2019
...Beichen Liang Purpose The purpose of this paper is to investigate the effects of self-efficacy, process feedback and task complexity on decisions by managers to continue or discontinue a new product after receiving negative performance feedback. Design/methodology/approach This paper uses...
