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Keywords: Process management
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (6): 468–474.
Published: 26 July 2013
... suggest that understanding the value of customers and offering different levels of service based on this value will improve overall performance. Operations and production management Process management Business improvement Manufacturing industries Customer lifetime value Make‐to‐order...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (4-5): 322–338.
Published: 01 August 1998
..., the need to provide training of the customer’s personnel and the need to handle claims may vary. Thus the firm has to adjust its resources and its ways of using its resources accordingly. © MCB UP Limited 1998 Customer orientation Process management Service quality Service systems Services...
