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Keywords: Product complexity
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 417–432.
Published: 09 June 2021
...Volkan Yeniaras; Ilker Kaya Purpose Drawing on the theoretical lens of the job demands-resources model, this study builds upon and tests a conceptual model that links customer prioritization, product complexity, business ties, job stress and customer service performance. Conceptualizing customer...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (5): 387–399.
Published: 27 May 2014
... interactive influence on collaboration and resource specificity in predicting operational performance. In the former, the strength of the performance relationship is enhanced, while in the latter, it diminishes. Product complexity enhances the collaboration–operational performance linkage. The results...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (1): 75–87.
Published: 16 January 2014
... to stress its importance as a key topic for business marketing (Silver and Vegholm, 2009 ; Pels et al., 2009). © Emerald Group Publishing Limited 2014 Industrial marketing Mining industry Adaptation processes Capital equipment Product complexity Product importance...
