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1-2 of 2
Keywords: Product design
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Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (4): 223–236.
Published: 12 April 2011
... competition. Furthermore, it is intended to analyze firms in different marketing strategic groups in terms of their product design strategies and how they incorporated design and marketing strategies into design innovation. This analysis is applied as an integrated innovation model for allocating design...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 294–297.
Published: 01 June 1998
...Michael K. Rich Susan Walsh Sanderson , Mustafa Uzumeri . The Innovation Imperative . Burr Ridge, IL : Irwin Professional Publishing 1998 . Business‐to‐business marketing Innovation Marketing management Product design Product development Product...
