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Keywords: Product framing
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Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (5): 6–21.
Published: 01 December 1995
... companies to seek ways to enhance worker productivity. The limiting factor, however, is not technology, but workers′ ability to use it effectively. Focusses on design communication, and specifically product framing, and its role in facilitating the interface between worker and technology in business...

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