Keywords: Product liability
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Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (5): 297–314.
Published: 01 October 1997
... accommodates the differences in bargaining power and style (Dant and Schul, 1992; Dant et al., 1991) that lead to the franchise agreements that must be examined as a part of most product liability litigation. Overall, the reliance on public policy argument for franchisor liability seems sound from...

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