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Keywords: Product lifecycle
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 58–64.
Published: 01 March 1993
... to which market similarities rather than differences drive its strategy. Tyzoon Tyebjee is Professor of Marketing at Leavey School of Business, Santa Clara University, Santa Clara, California. 64 Globalization Lead times New product development Product lifecycle Value analysis Export Strategy...
Journal Articles
Journal Articles

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