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Keywords: Product lifecycle
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 58–64.
Published: 01 March 1993
... to which market similarities rather than differences drive its strategy. Tyzoon Tyebjee is Professor of Marketing at Leavey School of Business, Santa Clara University, Santa Clara, California. 64 Globalization Lead times New product development Product lifecycle Value analysis Export Strategy...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (2): 5–19.
Published: 01 February 1992
... pattern of the Gross Domestic Product and the relative development of the national economy, e.g. USA. Concludes that the PLC invariably parallels the GDP. © MCB UP Limited 1992 Gross national product Product lifecycle Production engineering THE PRODUCT LIFE CYCLE OF ENGINEERED METALS...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (2): 21–30.
Published: 01 February 1992
...‐in‐time Marketing Strategy Physical distribution management Product lifecycle ...
