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Keywords: Product mix
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Journal Articles
Marketing and engineering revisited
Available to Purchase
Journal of Business & Industrial Marketing (1995) 10 (1): 6–15.
Published: 01 March 1995
... and hinted at solutions. Much has been researched and reported since then. Attempts to integrate this material over a number of areas including an international dimension, strategic and tactical implications, service and quality improvement issues and product mix decisions. Then goes on to propose solutions...
