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Keywords: Product specialisation
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2589–2603.
Published: 26 April 2023
.... Originality/value This paper provides a theoretical analysis of the role that absorptive capacities and product specialisation play in influencing the emergence of opportunistic behaviours in coopetitive alliances. The theoretical analysis underscores the extent to which the risk of opportunism associated...
