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Keywords: Product strategy
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 61–69.
Published: 01 February 1993
... and commercialization and presents a model which integrates engineering concepts and market‐oriented perspectives. © MCB UP Limited 1993 Innovation Product strategy Strategic planning New product development VOLUME 8 NUMBER 2 1993 Strategic Marketing and New Product Development AN INTEGRATED APPROACH...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (1): 67–72.
Published: 01 January 1990
... product development New technology Product development Product strategy Products Company Study NEW PRODUCTS FROM NEW TECHNOLOGIES James J. McKeown Background 3M is a $10 billion company with more than 40 operational units, averaging sales of several hundred million dollars each. The focus...
