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Keywords: Productdifferentiation
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Journal Articles
The PISCESSM Process: guiding clients to creative positioning strategies
Available to Purchase
Journal of Business & Industrial Marketing (2000) 15 (2-3): 163–169.
Published: 01 April 2000
... Advertising Brands Productdifferentiation Differentiating strategy In our competitive society, companies recognize the need to differentiate their products and services from others. A differentiating strategy has the following characteristics: Credibility Durability Unique benefit...
