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Keywords: Productdifferentiation
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Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (2-3): 163–169.
Published: 01 April 2000
... provides an overview of the steps in the PISCESSM Process including some of the creativity tools used and presents an example of successful application of the process. © MCB UP Limited 2000 Marketing strategy Positioning Creativity Advertising Brands Productdifferentiation...
