...Gerald E. Smith Industrial design has become a key source of competitive advantage and strategic focus to companies in the 1990s. The rapid emergence of the information age, the proletarianization of computer technology, and the need for continual improvements in worker productivity have driven...

...Allan Mcgrath States that companies are under increased pressure in today′s economic climate to boost the productivity of their marketing operations, since this is often a crucial factor in shareholder wealth and continued market presence. Explains that managing marketing for productivity entails...