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Keywords: Products
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Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (5): 22–37.
Published: 01 December 1995
... accountants are presented. Finally the implications for management of our findings are discussed. Commitment Organizations Products Quality Relationship marketing Suppliers There is increasing recognition of the importance of the formation and maintenance of long‐term relationships...
Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (2): 48–58.
Published: 01 May 1995
...Paul R. Prabhaker; Joel D. Goldhar; David Lei Recent advances in product design and manufacturing technologies allow for high levels of product variety at low cost, leading to economies of scope. Economies of scope allow for multiple product operations without the cost penalty of traditional...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (1): 67–72.
Published: 01 January 1990
...James J. McKeown Takes a company study approach examining a division of 3M, focusing on the development and commercialization of various new technologies and new products. Describes the use of Cross‐Functional Teams in the development process, which itself is considered as consisting of four key...
