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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (2): 48–58.
Published: 01 May 1995
...Paul R. Prabhaker; Joel D. Goldhar; David Lei Recent advances in product design and manufacturing technologies allow for high levels of product variety at low cost, leading to economies of scope. Economies of scope allow for multiple product operations without the cost penalty of traditional...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (1): 67–72.
Published: 01 January 1990
...James J. McKeown Takes a company study approach examining a division of 3M, focusing on the development and commercialization of various new technologies and new products. Describes the use of Cross‐Functional Teams in the development process, which itself is considered as consisting of four key...

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