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Keywords: Profiling
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2159–2174.
Published: 03 November 2025
...Salma Benkirane; Bouchra Aiboud Benchekroun Purpose Within the open innovation context, rapid diversification of innovation sources disrupted value chains, providing new phenomena associated with lead users. Consequently, new profiles/loci, innovations/managerial strategies and new identification...
