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Keywords: Protecting
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Journal Articles
Understanding incubation during foreign market entry: lessons learnt from an illustrative Danish case study
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (11): 2074–2085.
Published: 04 December 2020
... countries both with and without an IBI. Findings International business incubation represents a process, which can be influenced through an IBI, and business networking during foreign market entry is shaped by IBI brokerage (bridging, bonding and protecting) in different phases. IBI activities...
