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Keywords: Prototype
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Journal Articles
Prototyping, customer involvement, and speed of information dissemination in new product success
Available to Purchase
Journal of Business & Industrial Marketing (2016) 31 (4): 437–448.
Published: 03 May 2016
...Siohong Tih; Kok-Kee Wong; Gary S. Lynn; Richard R. Reilly Purpose Rapid prototyping can potentially accelerate the entire process of new product development (NPD), enabling a high level of customer involvement and hence new product success (NPS). This study aims to examine the relationship...
