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Keywords: Psychological ownership
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Journal Articles
Evolving stakeholder ties and co-creation in the agriculture sector: a psychological ownership perspective
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Journal of Business & Industrial Marketing (2025) 40 (9): 1833–1844.
Published: 17 September 2025
... a conceptual framework of psychological ownership and value co-creation. Design/methodology/approach This is a qualitative study wherein the authors have conducted in-depth interviews with 35 informants in the agriculture industry, ranging from farmers and branding experts to investors and other...
