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Keywords: Public–private sector role reversal
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1041–1053.
Published: 11 June 2019
... role reversal. The legitimacy process is promoted as an exemplar to inform the increasing number of public–private sector role reversals in the utility, transportation, health and telecommunication sectors. Design/methodology/approach Based on empirical evidence, this paper triangulates data from...
