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Keywords: Public policy
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Journal Articles
The explanatory foundations of relationship marketing theory
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (2): 72–87.
Published: 01 February 2006
... Competences Public policy An executive summary for managers and executive readers can be found at the end of this issue. The purpose of theory is to increase scientific understanding through systematized structures capable of both explaining and predicting phenomena (Hunt, 2002 ; Rudner, 1966...
