... services. Originality/value The paper relies on a well-established theoretical perspective, enabling identification (and, potentially, correction) of governance misalignment in the public sector. Sven A. Haugland can be contacted at: sven.haugland@nhh.no 03 09 2019 19 06 2020 21...

...Hakan Hakansson; Björn Axelsson Purpose This paper centers round outsourcing. The purpose of this paper is to direct attention to outsourcing in the public sector and focus on what could be special when considering outsourcing in such contexts. The authors try to portray the business activities...

... marketing Innovation Stakeholders Marketing strategy Public sector Technological innovation drives many of the revolutionary changes in business‐to‐business markets. The scope of high‐tech markets has expanded greatly from computers and telecommunications to basic industries such as oil and gas...