... as subsequent purchase intention. Design/methodology/approach This study collected data from 246 trade visitors at a trade show and used multivariable regression models and partial least squares structural equation modeling to evaluate the research hypotheses. Findings Exhibitors’ positive and negative...

... intentions. Brand loyalty and green brand equity play a moderating role. Purchase intention positively influences switching intention and willingness to pay for REMAN . Practical implications The findings suggest targeted communication emphasizing product quality, warranties and sustainability benefits...

... of the event-type effect of CSRL sponsorship on purchase intention toward sponsors’ products. Design/methodology/approach Using the experiment stimuli for the event type of CSRL sponsorship, the authors carried out an experiment (N = 500). This experiment used a single-factor (the event type...

...Xun Zhang; Biao Xu; Jun Wu Purpose This study aims to examine the relationship between renqing and purchase intentions and the mechanism of its impact in the Chinese business-to-business (B2B) context. Design/methodology/approach Renqing in China has played an important role in business...

.... Overall, the model supports the mediating role of perceived risk and convenience in the relationship between Stimuli factors (external factors, data security and lack of knowledge) on response (purchase intentions). For instance, data security influences purchase intention only through the mediation...