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Keywords: Purchasing decisions
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 282–298.
Published: 21 July 2026
... of the CC BY 4.0 license. SMEs Purchasing decisions Supplier–buyer relationships Product lifetimes Sustainability The significance of sustainable purchasing has intensified amid global disruptions such as climate change and the COVID-19 pandemic. By promoting sustainability and improving...
