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1-2 of 2
Keywords: Purchasing power
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (2): 206–217.
Published: 06 March 2017
... service purchases. Purchasing Services Influence Purchasing power Purchasing techniques Institutional analysis Wendy L. Tate is the corresponding author and can be contacted at: wendy.tate@utk.edu 13 01 2015 26 11 2015 © Emerald Publishing Limited 2017 Emerald...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (1): 33–42.
Published: 01 January 2005
... to support the strategy, and the style of the manager(s) who deal with the other party (Etgar, 1978). In general, an effective influence strategy must conform to the specific roles and responsibilities of each member of the relationship. Buyers Manufacturing industries Marketing Influence Purchasing...
