Keywords: Purchasing power
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (1): 33–42.
Published: 01 January 2005
... to support the strategy, and the style of the manager(s) who deal with the other party (Etgar, 1978). In general, an effective influence strategy must conform to the specific roles and responsibilities of each member of the relationship. Buyers Manufacturing industries Marketing Influence Purchasing...

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