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Keywords: Qualitative and quantitative methodology
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Journal Articles
How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor
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Journal of Business & Industrial Marketing (2019) 34 (4): 836–849.
Published: 25 October 2018
... Business guanxi Markor market orientation Political guanxi Qualitative and quantitative methodology H2. Intelligence dissemination has a positive effect on innovation. Similar to the role of business guanxi, political guanxi may also enhance the influence of intelligence...
