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Keywords: Quality function deployment (QFD)
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Journal Articles
Purchasing performance of engineering procurement and construction companies using a fuzzy quality function deployment approach
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Journal of Business & Industrial Marketing (2021) 36 (5): 849–866.
Published: 21 October 2020
... buying; straight rebuys; and modified rebuys. to optimize the PP conceptual framework of EPC companies by using fuzzy analytical hierarchy process (FAHP) and quality function deployment (QFD) techniques. These research objectives will further the B2B marketing literature and fill a much...
