... slowly, sometimes over many periods, as in the case of R&D, providing support for a longer-term management perspective. Firm-specific resource investments, such as those in marketing or innovation, are tangible and intangible (e.g. employee-specific knowledge, manufacturing quality and customer...

... is more strongly correlated with success than either collection or dissemination. This suggests that information gathered and/or shared is of no consequence, if it is not used to make decisions (Ottum and Moore, 1997). © MCB UP Limited 2001 Market research R&D Cycle time...

... for changes that could impact its plans and must be ready to reassess and replan immediately if external or internal situations indicate doing so. © MCB UP Limited 1991 Corporate culture Futures markets Marketing Marketing theory Product development R&D COMPANY STUDY FANTASIES FOR SALE...