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Keywords: Racial bias
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Journal Articles
Exploring racial concerns of black graduates about B2B Sales: stereotypes and firm’s mitigating initiatives
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (10): 2062–2076.
Published: 10 October 2025
... interviews with 31 Black students from a historically Black higher education institution. Findings This study identifies concerns about perceived racial biases among potential Black B2B sales candidates. The findings highlight the critical need for firms to address these concerns through preventive...
