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Keywords: Real support
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Journal Articles
Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (12): 2573–2586.
Published: 25 May 2022
... least squares structural equation modelling (PLS-SEM) was used to test the research model using a sample of 150 valid surveys data from the Chinese manufacturing firms industry in Africa. Findings This study indicates business strategy in terms of real support and development approach plan...
