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Keywords: Recession
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Journal Articles
How do firms’ respond during recession – a review and future research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (10): 2275–2305.
Published: 30 July 2024
... to select and examine research articles in the area of firm responses and decisions during recession. This SLR examines 127 studies and carries out a thematic synthesis of the literature. Findings Based on the SLR and thematic synthesis of the literature, the themes identified in this study include...
Journal Articles
How to not only survive but thrive during recession: a multi‐wave, discovery‐oriented study
Available to Purchase
Journal of Business & Industrial Marketing (2013) 28 (5): 455–461.
Published: 07 June 2013
...David Nickell; Minna Rollins; Karl Hellman Purpose This study aims to investigate the marketing actions that companies performed during the Great Recession, and the resulting effect on firms' performance. The purpose is to discover what marketing actions companies performed, what was the impact...
