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Keywords: Reciprocal trust
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1486–1503.
Published: 04 February 2021
... be summarized as “trust,” that is, the individuals trust their selfless transfer behavior can be reciprocated by the recipients in the future. Design/methodology/approach In this study, a simulation model based on knowledge transfer behavior and reciprocal trust between individuals is built through agent...
