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Keywords: Reconfiguration capability
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (10): 2186–2204.
Published: 07 August 2024
... empirically assessed. In addition, reconfiguration capability is the ability of firms to transform and respond to changes. How such an organizational capability influences the effectiveness of digital technology adoption is a black box. In response, this study aims to assess the relationship between digital...
