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Keywords: Reference quality effect
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Journal Articles
Journal of Business & Industrial Marketing 1–22.
Published: 07 July 2026
... asymmetry. Corresponding author Xu Hu huxu@ncepu.edu.cn 02 10 2025 13 03 2026 30 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only E-marketplace Reference quality effect Product quality decisions Vertical...

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