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Keywords: Relational benefits
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1866–1878.
Published: 13 September 2019
... with other relational constructs. Loyalty Relationship value Satisfaction Relational benefits Relational costs The second objective of this paper addresses the need for research on satisfaction and loyalty in the B2B context. These constructs lack the conceptual richness existing...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 680–692.
Published: 04 June 2018
... relational benefits influence repurchase intention through the combined mediating effects of commitment, trust and gratitude. Therefore, this study advances RM theory by examining the degree of additional explaining power that gratitude contributes to the commitment–trust model. The study also makes...
