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Keywords: Relational bonds
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Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (7): 830–841.
Published: 03 August 2015
...Yong-ki Lee; Sally Kim; Min-Seong Kim; Jae-Han Lee; Ki-Taek Lim Purpose – This paper aims to examine the effect of different relational bonding strategies on franchisees’ perceptions of benefits. The duration of the relationship is framed as a moderator between three types of relational bonds...
