..., relational capability, bricolage capability, innovation, and export performance. Design/methodology/approach A survey was conducted to collect data from exporting firms in Taiwan. Subsequently, the data (n = 172) were analyzed using a partial least squares program. Findings The analytical...

..., firm’s relational capability and bilateral dependence structure moderate the relationship between CP and PIC. A questionnaire survey is conducted among 376 business to business (B2B) firms located in mainland China. Six hypotheses on how IORs moderate the CP–PIC relationship are examined using...

... from dyadic interviews with 26 marketing and SCM executives from business-to-business firms, the authors develop an empirically grounded conceptual framework. Innovativeness Relational capability Supply chain agility Integrative mechanisms Market learning capability Marketing and supply chain...