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Keywords: Relational costs
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1866–1878.
Published: 13 September 2019
... with other relational constructs. Loyalty Relationship value Satisfaction Relational benefits Relational costs The second objective of this paper addresses the need for research on satisfaction and loyalty in the B2B context. These constructs lack the conceptual richness existing...
