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Keywords: Relational dynamics
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Journal Articles
Rethinking interaction in social distancing times: implications for business-to-business companies
Open Access
Journal of Business & Industrial Marketing (2021) 36 (13): 105–115.
Published: 16 June 2021
...Andrea Runfola; Matilde Milanesi; Simone Guercini Purpose This paper aims to investigate how the COVID-19 pandemic has affected the interaction in a business-to-business (BtoB) setting and the emerging relational dynamics. The COVID-19 pandemic is having a strong impact on BtoB markets in terms...
