... innovation network relational embeddedness and structural embeddedness exert a significant positive effect on enterprise value co-creation. Technological resource absorption capacity mediates the relationship among relational embeddedness, structural embeddedness and enterprise value co-creation...

...Harriman Samuel Saragih Purpose This study aims to explore the interplay of ambicultural sensitivity and relational embeddedness in the quality of B2B relationships. Specifically, it examines how these factors contribute to enhancing the adaptability, collaboration and competitive advantage...

..., but if these relationships are excessive, they may pose potential risks to the firms’ success. The main purpose of this study is to address the relational embeddedness dilemma in marketing channel relationships. Marketing channel scholars increasingly address the issue of managing opportunism (Brown et al., 2009...