... to more than just communications context and cultural heritage. Results demonstrate that a buyer’s quest for legitimacy impacts its sensitivity to what supplier behaviors matter the most. Conflict resolution Relationship quality Relationship benefits Communication quality Interaction frequency...

... in the literature: relationship benefits, long-term orientation and attitude towards the main provider. Design/methodology/approach – A survey was conducted with 309 travel agency managers who assessed the relationship with their main provider. All constructs were measured with multiple-item scales adapted...