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Keywords: Relationship between competitors
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1246–1260.
Published: 01 February 2021
...Jose Novais Santos; Cristina Sales Baptista Purpose Several studies have focused on the development of relationships between buyers and sellers; however, we still have a limited understanding of the interaction processes of the relationships between competitors over time. This paper aims...
