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Keywords: Relationship capabilities
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Journal Articles
The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
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Journal of Business & Industrial Marketing (2019) 34 (3): 618–627.
Published: 05 October 2018
... relationship capabilities and Marketing innovation. It also includes the subsequent impact on competitiveness, measured in terms of Profitability, Cost optimization and Technology Use within the organization. It relates theoretically to two key sources of value creation...
