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Keywords: Relationship duration
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1063–1077.
Published: 09 August 2021
...Shaobo Wei; Hua Liu Purpose This study aims to investigate how information technology (IT) integration and relational ties between a firm and its supplier influence its innovation performance and how such relationships are moderated by relationship duration and institutional distance between...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 219–230.
Published: 25 September 2019
... the relationship quality parameters such as trust, commitment and satisfaction and its effect on improving the performance and reducing the governance cost between the partners, as well as the effect of relationship duration on the antecedents and relational outcomes. Design/methodology/approach Based...
