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Keywords: Relationship portfolios
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Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 16–28.
Published: 16 December 2011
...Judy M. Zolkiewski; Junwei Feng Purpose This paper aims to investigate relationship portfolio management in a Chinese context. It has an electronic component manufacturing company active in China's business‐to‐business markets as its focus. Design/methodology/approach As the research...
