...Ludovica Zocco; Giuseppe Pedeliento Purpose The purpose of this paper is to explore the key drivers influencing B2B buyers’ adoption of remanufactured products ( REMAN ). Using the theory of reasoned action, it examines psychological, economic, environmental and social factors shaping attitudes...

...Ludovica Zocco; Giuseppe Pedeliento; Sheena Leek Purpose Using the interaction approach, the purpose of this study is to identify what is known about Original Equipment Manufacturer ( OEM )-customer relationships in the context of remanufactured products ( REMAN ) and to create a future agenda...

...Diane M. McConocha; Thomas W. Speh Creates a framework for evaluating the marketing strategy dimensions of remanufacturing. Discusses resource recapture and how diffusion theory may be applied to the adoption of the remanufacturing/remarketing concept. Concludes that the diffusion of renovation...