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Keywords: Renting models
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (6): 1439–1450.
Published: 06 January 2025
...Agnes Andersson Wänström; Daniel Hjelmgren; Maria Landqvist; Frida Lind Purpose The purpose of this paper is to explore renting models for clothing items and their value creation logics with a basis in resource interaction. Design/methodology/approach The paper relies on a multiple case study...
