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Keywords: Replication
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1273–1288.
Published: 30 March 2020
...Nektarios Tzempelikos Purpose Ulaga and Eggert (2006a) examined a framework of relationship value in business markets. This study aims to replicate their study to show that relationship benefits are more important than relationship costs when it comes to choosing a main supplier. This research...
